BLAST Marketing Tip # 2: Give Something Away

Do you know the old saying “there is no such thing as a free lunch”, well the same holds true for marketing but in this case, you offer a free gift to entice people to your business in exchange for the opportunity to “Wow” them with your services. People love free stuff! Byoffering a small taste of what it is like to do business with you gratis, you are reducing any perceived risk that potential customer may have. It is sort of a “try before you buy” approach and Internet marketers and retailers have been doing this for years.

How many times have you seen a free e-book or video series in exchange for your email address? or How many times were you given a sample of the newest flavor at your local ice cream store in exchange for you trying their product?

In all of my businesses, both on line and off line, I often give away something to sweeten the pot. For example, in our Ice Cream Cake Business, we would give away free cake cutting knives and calendars – each with our logo, phone number and website address. In my Coaching Business, I give away a free 5 part mini series on starting your own business and a free report 23 mistakes entrepreneurs make.

People these days still remember the simple gestures. Next time your customer comes to you, throw in a little something extra and watch your revenue soar from referrals and repeat business!