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9 Marketing Strategies to Blast Your Profits

Every business owner, even the really successful ones have been guilty of making mistakes in their business. The difference between the truly successful ones and those that aren’t are that they learn from their mistakes and are not afraid to take the risks to deploy strategies to take their business to the next level. Here are nine strategies for you to start using in your business today.

1. Don’t Work Without A Plan You wouldn’t take a vacation without planning your days, activities and your budgets so why would you run your business without a plan. A solid marketing plan is the foundation to every successful business and if you want to achieve greatness, you must be thinking about how you are going to accomplish this each and every day.

2. Stay True to Your Mission and Be The Leader Every business has a brand identity. A reason they went into business and an impression that they want to leave with their customers. Do not sway from your mission. To be the leader in your market, you must be the first to try new things. Do not do what your competition is doing by mimicking their marketing and advertising. Stand apart from the masses and be unique.

3. Consistency is the KeyOnce you have a powerful message, shout it from the rooftops and shout it out often. Your message has to be repeated over and over again and in every communication the business sends out into the marketplace both internal and external – Your marketing material, your website, your employees and every client touch point should be screaming the same message every time.

4. Follow Up, Follow Up, Follow Up To really accelerate your business, you must build a business based upon referrals. To obtain referrals you must master the art of the follow up. You business will grow from your existing client base either engaging additional services or referring you to others. Keep in touch with them often.

5. Don’t Be A Super Hero Do not try to go at it alone. You are not a superhero and will eventually burn out quickly. Surround yourself with talented people and lead them to victory. You focus on what you do best and outsource other tasks to topic experts who can help advance your business.

6. Wow ‘Em The best activity you can focus on is to wow your customers. Create an experience that they will remember. The best customer experience is generated by the details. Those little things that make all the difference in the world and usually doesn’t cost the business owner much to do.

7. Leverage Your Systems From this point forward, you should be thinking about how you can leverage your business. Everything that you do should be able to support multiple efforts and activities. For example, if you are marketing, how can you use that same marketing in other venues. If you write an article, can you turn that content into other pieces like an ebook, a blog post or a white paper that you can give to your customers.

8. Network Every Day Business is built by the people you meet. Make a goal for yourself to network each and every day. A good system is to commit to reaching out to five new people a day to introduce yourself and to see how you can assist them with no expectation of a returned favor.

9. Build Alliances with Influencers Chances are there are other businesses that complement your offering. Align yourself with those other business owners and collaborate on how you can help each other’s business. This will give you an opportunity to reach a new market, offer new products and build your network within your industry.

Tips for Mastering Time Management

A common mistake business owners make is not managing their use of time effectively. Entrepreneurs fall into the superhero syndrome very quickly and think that have enormous super powers to do everything themselves. They slowly begin to focus on tasks just because they need to get done or perhaps it is just easier to do it yourself rather than take the time to train someone. This is the time trap and needs to be avoided. There are only so many hours in a day and you need to focus your time on the task s that will yield the greatest result and outsource or delegate the tasks that don’t provide a large return.

It is all in the math. If your hourly rate is $ 150/hr and you are not a strong bookkeeper and it takes you 10 hours to keep your books it cost you $1,500 for that task. If you outsourced your bookkeeping to a professional at $ 25/hr , chances are it will only take them 5 hours since this is their specialty, and cost you only $ 125. A big difference. Not to mention the other benefit—You now have 10 additional hours to work “on” your business rather than “in” it. The strategic planning that will BLAST your business to new heights, that next great idea that will bring in a muti -million dollar client or that creative marketing message that will brand you in a class by yourself. Your time is one of your most valuable asset, protect it wisely. Many entrepreneurs struggle with this concept because often cash is tight and they believe they can save a few bucks by doing it themselves. Unfortunately, this has the exact opposite effect and can impede success. Although you may save a few dollars in the short fun and ended up successful in the end, the question you need to ask yourself is would you have gotten there quicker? Would your business have reached its goals many years earlier? A good exercise to begin is to start planning your time…. Business is all about planning.

Follow these tips:

Develop the main areas of your focus: Sales, Marketing , HR, Operations ect..

Write down your “to do” list (tasks) — this will be an active list that you will add to each day

Categorize your task into the main areas and consolidate for easy review and delegation

Prioritize the importance of the tasks on a scale from 1 to 10 (1 being most important)

Identify task that can easily be outsourced with a check mark

Review your list and outsource and delegate everything with a checkmark

Outsource all administrative tasks, bookkeeping and marketing

Develop expectations and manage by exception. If your teams are hitting their goals, trust them to continue.

Remember that at least 35% of your time must be working ON your business.

©Kellie D’Andrea & Associates

Want to use this article in your newsletter or web site?
You can, just include this complete blurb with it: Kellie D'Andrea is the creator of the BLAST 9O Day Coaching Program and teaches biz owners how to build the business of their dreams for a life of freedom, profits and fulfillment. Interesting in growing your business, sign up for her FREE mini course “The Empowered Entrepreneur” and learn how to take the journey to freedom, profits and fulfillment at www.kelliedandrea

ABC’s of the Perfect Elevator Pitch

One of the most important things a business owner can do is learn how to speak about their business to others. Being able to answer the “What do you do?” question and sum up the unique aspects of their business in a way that excites others to inquire more in a brief and concise manner. This is often called the elevator pitch for the intended time it takes you to ride an elevator. Can you answer the “what do you do?” question in 30 seconds or less and entice your audience to want to learn more? Sometimes going back to the basics is the best approach to learn a new technique. Just remember the ABC’s.

A. Audience Know your audience and the specific needs your product and/or service serve. You want to be able to drill down to your ideal customer (your niche) and be able to target their demands in your elevator pitch. Many business owners have no idea who their ideal customers are or how to drill down and target their demands, so one way to set you apart is to really understand your target audience.

B. Benefits What value or benefits are you bringing to your audience? Be concise and be specific. Many business owners are either too broad in this statement or confuse features with benefits. A benefit statement is always from the buyer’s point of view and what they receive from using your product or service. For example, increased profits by 22%, reduced risk, created 18% efficiency resulting in higher profits, etc.

C. Creative Offering Now, imagine searching for one exact fish in a very large pond and all you have is one “hook” to reel that fish in. Now next to your hook are thousands of other hooks that your competition has casted into the same pond. If you don’t know what will make that one fish bite on your hook, you will be landing your fish by luck rather than by skill. Being able to develop your marketing “hook”, specific to your fish, will require you to know exactly who your customer is and the benefits you bring to them. This will entice them to buy from you. Your creative offering should be why you are different. Many competitors are bringing the same benefits to your target market. So, why are you different?

You know your business better than anyone and you are the best suited to show your passion about what you do. Allow your passion to come through and speak from your heart. As long as you understand your audience, what specifically you do for them and in what unique way.