5 Proven Headline That Generate Response

In the world of marketing, you have less than 3 seconds to grab the attention of the reader for them to take the next step towards your product. The same holds true in article marketing. A great headline can lead to sales success and a poor headline can lead to failure, therefore your headline is a critical.

Your headline is the first thing your readers will see, so make sure you make a great first impression by choosing a headline that is appealing and attractive to your potential readers. Visualize yourself standing in front of a magazine rack trying to select the right magazine to read. You first will go to your favorite name brands because you trust those sources and are familiar with them, but chances are you do not make the decision to purchase before checking out the headlines on the cover. Even after you review them, you glance at the other magaiznes and will gravitate towards the headlines that appeal to your interests at that very moment. Article marketing involves the same psychology. Even though you have subscribers to your articles, you need to entice them to click on your article to read further and your headline is the tool to do that.

There are several techniques out there, but here are 5 of my favorite (and proven) headlines:

1. The Question: “Does the recession have you worried for your future?”
The question appeals to your readers who are looking for answers and who isn’t looking for answers these days? Find out what your audience searches for and create an article that provides them the answer.

2. The How To: “How to improve your golf swing in 10 days”
These work very well because people love to learn new things. The criticle element in these types of headlines is to focus on the benefits your readers will achieve by learning your new techqniue, system or strategy.

3. The Command: “Social Media Explained”
Command headlines are a great way to attach to a current trend and can also be a wonderful way to position you as an expert. Look for your most important benefit of an emerging trend and turn into a commanding headline.

4. The List: “7 Early Warning Signs of Teenager Angst”
People love lists and they are the easist to write. Turn your headline into a list message so your readers know they are going to be given tips in an easily digested format.

5. The Testimonial: “Kellie D’Andrea BLAST Secrets- Our Sales Grew by 40%”
Testimonials are great because your clients create the message including the headline. People relate to others they feel are independent and objective and a testimonial is a great way to provide that proof and demonstrate your successes.

Once your readers know that you are offering valuable information that they are interested in, they will want to read further. Your headline is like the shinny wrapping paper and the big bow on a wonderful present. Dress it up and excite your readers to open the package and be rewarded by your wonderful gift.

©Kellie D’Andrea & Associates

Want to use this article in your newsletter or web site?You can, just include this complete blurb with it: Kellie D'Andrea is the creator of the Build a Better Ezine System and publishes "The Marketing Edge" a FREE award winning ezine for small business owners who want to gain the competitive edge with strategic marketing and branding techniques that actually work. Interesting in starting your own business, sign up for a FREE mini course “The Empowered Entrepreneur” and learn how not to make the 23 Common Mistakes Most Entrepreneurs make with a FREE report offered at www.kelliedandrea.com.

3 Essential Elements to a Life of Fulfillment

Leading a life of fulfillment may sound easier than it is to achieve, but the truth is that every person has within them, the abilities to live a life of purpose and fulfilment. We each know what makes us happy and what we need to do to find our right path but we are often overwhelmened with fear and social conditioning that our actions are immobilized and we find ourselves doing the same things we have always done or just doing enough to get buy. Each leading to the same result – a life of medocrity.

Although there are numerous recommendations out there to help you create a fulfilling life, I believe that there are three essential elements that must exist in everyone’s life in order to truly be happy.

1. Willingness to Explore New Opportunities
It is human nature to be curious and to want more – it is the American Dream. Open yourself up to new opportunities and watch your life change. Don’t be afraid to dance to your own music and to try new things. These are the experiences that make up life; embrace them and you will be one step further to fulfillment.

2. Trusting and Meaningful Relationships
As human beings, we have a natural instinct to be social and to connect with others. Those that are happy and fulfilled surround themselves with friends, family and associates whom they have a relationship with. These relationships can only be formed by creating an environment of trust and integrity; a give and take balance that generates mutual interest, empathy and understanding. Reach out to belong and connect with others to create a large circle of people who inspire you and you will be one step further to fulfillment.

3. Doing Work You Love
How many times do you find yourself miserable or making comments about hating your work? Than you are not doing the work you are meant to be doing. When you are working in a career that you love, you know! You are energized, inspired and excited each and every day and you eventually get to the point where calling it work just seems wrong. Take a moment to reflect on when the last time you felt good – were you doing a specific task? Was there something you really, really enjoyed? That is the work you should be doing. Find a career that uses those skills and makes you feel great and you will be one step further to fulfillment.

Leading a life of fulfillment requires commitment and focus towards improvement. It requires the courage to overcome fears and to challanege yourself to take action. It is an ongoing process that will be tested often but by surrounding yourself with people who you love and trust, experieincing new things and finding work that inspires you, you will be well on your way to your destination.

©Kellie D’Andrea & Associates

Want to use this article in your newsletter or web site?You can, just include this complete blurb with it: Kellie D'Andrea is the creator of the 94 Day Challenge, a Goal Coaching System designed to hold you accountable for results. She also publishes "The Marketing Edge" a FREE award winning ezine for small business owners who want to gain the competitive edge with strategic marketing and branding techniques that actually work. Learn about the 23 Common Mistakes Most Entrepreneurs make with a FREE report offered at www.kelliedandrea.com.