5 Reasons to Publish Your Own Ezine

What if you had the power to increase your marketing reach by thousands for a fraction of the expense of traditional direct mail? How about the ability to position yourself as an expert in your field simply by writing an article? This is was publishing an ezine can do for you in just a matter of weeks. An Ezine is just a fancy way of saying E-Newsletter and is one of the best marketing tools available to business owners today. Now there are a dozen of reasons why an ezine can help build your business and drive profits, but here are my top five.



1. An ezine helps you position yourself as an expert in your field.An ezine is a great medium for communicating to your clients and prospects. Through articles you establish yourself as an expert in the topics you write about and by supplying informative and great content, you can create a loyal base of readers who are all potential clients. You create credibility, expertise and trust with each article by showing your readers what you know, how much you know about that topic and providing them with insight into you as an individual. By showcasing your knowledge and expertise, not only will you attract more clients, but you will also attract other media attention resulting in your articles being published in other ezines, directories, newspapers and magazines and overall, increasing your reach beyond your current client list. If you content is good, people will want to read more from you and will find out how to subscribe to your list to get it.

2. An ezine provides you a very effective way to promote your business and to stay in touch with your customers and prospects. Staying in touch with your customers is one of the most important techniques in retaining customers. You need to remind them that you are still around and that you still have a valuable product and/or service to offer. An ezine provides you with another way to reach out with very little effort. It is noninvasive and contains valuable resources with great articles and recommendations that your customers will begin to look forward to. It is great way to keep them informed of what you have been up to and what your plans are to move the business further. Do anything to stay out in front of your competition and in front of your customers at all times.

3. An ezine provides you with a method to grow your customer and reader list to market and sell your products to over and over again. The most effective way to build your business is through creating relationship and recurring revenue. One of the biggest assets a business has is their client and prospecting list. People buy from people who they like and trust. Not only will they buy from you once, if you are providing true value in your product and/or service, they will buy from you again and again. They will become your greatest cheerleaders and sales people by promoting you and your business to everyone they know, forwarding your articles and providing you with an opportunity to start the list building process over to your new audience. The greatest thing about an ezine is that you can stop marketing one to one and begin marketing to hundreds, thousands or even millions at once. Law of averages, if you increase your reach in terms of numbers, chances are you will increase your conversion to sales.

4. An ezine allows you to grow your business outside your market and allows you to spread the word about your product and/or services.The World Wide Web has had a tremendous impact on the way business is conducted today. It has provided opportunities for the little guy to play in the same ocean as the big fish. The internet has provided boundless opportunities to expand your reach and to evolve your business beyond your local radius and beyond your four walls. A reader of my ezine, brought an opportunity to me to expand my ice cream store into a mobile cart business located into the city. Another reader forwarded my ezine to a friend who happened to own an internet gift service business. This individual contacted me and together we created http://www.sayitwithicecream.com/ a place on the web where you can order ice cream cakes for your kids away at college, business associates or family members. An ezine is the catalyst for growth. Once you connect with your readers, the connection keeps on growing and your list continues to build and your reach will go far beyond your wildest dreams.

5. An ezine is inexpensive and easy to publish. Most likely you are using traditional marketing methods to spread the word about your company including direct mail campaigns. Maybe you are sending out postcards, newsletters or product announcements and go through the process of designing your piece, creating and verifying your addresses, creating labels, stuffing envelopes and bringing to the post office for delivery. After your campaign is said and done, you have spent a lot of money on design and postage and no way to verify receipt. In some markets this is a very effective marketing technique but with the onset of e-mail marketing, there is a less expensive way to accomplish the same goal and verify receipt. Email marketing allows you to consolidate your marketing for a fraction of the cost of traditional direct mail methods and gets the word out faster. In addition, with the fancy systems out there geared towards the novice but created to capture data, you will have a complete understanding of your delivery rates and even can easily measure and track who opened your email, who forwarded your email and who bought from your email.

©Kellie D’Andrea & Associates

Want to use this article in your newsletter or web site?You can, just include this complete blurb with it: Kellie D'Andrea is the creator of the BLAST system and publishes "The Marketing Edge" a FREE award winning ezine for small business owners who want to gain the competitive edge with strategic marketing and branding techniques that actually work. Find out the 23 Common Mistakes Most Entrepreneurs make with a FREE report offered at http://www.kelliedandrea.com/.