5 Proven Headline That Generate Response

In the world of marketing, you have less than 3 seconds to grab the attention of the reader for them to take the next step towards your product. The same holds true in article marketing. A great headline can lead to sales success and a poor headline can lead to failure, therefore your headline is a critical.

Your headline is the first thing your readers will see, so make sure you make a great first impression by choosing a headline that is appealing and attractive to your potential readers. Visualize yourself standing in front of a magazine rack trying to select the right magazine to read. You first will go to your favorite name brands because you trust those sources and are familiar with them, but chances are you do not make the decision to purchase before checking out the headlines on the cover. Even after you review them, you glance at the other magaiznes and will gravitate towards the headlines that appeal to your interests at that very moment. Article marketing involves the same psychology. Even though you have subscribers to your articles, you need to entice them to click on your article to read further and your headline is the tool to do that.

There are several techniques out there, but here are 5 of my favorite (and proven) headlines:

1. The Question: “Does the recession have you worried for your future?”
The question appeals to your readers who are looking for answers and who isn’t looking for answers these days? Find out what your audience searches for and create an article that provides them the answer.

2. The How To: “How to improve your golf swing in 10 days”
These work very well because people love to learn new things. The criticle element in these types of headlines is to focus on the benefits your readers will achieve by learning your new techqniue, system or strategy.

3. The Command: “Social Media Explained”
Command headlines are a great way to attach to a current trend and can also be a wonderful way to position you as an expert. Look for your most important benefit of an emerging trend and turn into a commanding headline.

4. The List: “7 Early Warning Signs of Teenager Angst”
People love lists and they are the easist to write. Turn your headline into a list message so your readers know they are going to be given tips in an easily digested format.

5. The Testimonial: “Kellie D’Andrea BLAST Secrets- Our Sales Grew by 40%”
Testimonials are great because your clients create the message including the headline. People relate to others they feel are independent and objective and a testimonial is a great way to provide that proof and demonstrate your successes.

Once your readers know that you are offering valuable information that they are interested in, they will want to read further. Your headline is like the shinny wrapping paper and the big bow on a wonderful present. Dress it up and excite your readers to open the package and be rewarded by your wonderful gift.

©Kellie D’Andrea & Associates

Want to use this article in your newsletter or web site?You can, just include this complete blurb with it: Kellie D'Andrea is the creator of the Build a Better Ezine System and publishes "The Marketing Edge" a FREE award winning ezine for small business owners who want to gain the competitive edge with strategic marketing and branding techniques that actually work. Interesting in starting your own business, sign up for a FREE mini course “The Empowered Entrepreneur” and learn how not to make the 23 Common Mistakes Most Entrepreneurs make with a FREE report offered at www.kelliedandrea.com.

Add More of You to Your Content

By now you are probably familiar with email marketing and may even be familiar with an
ezine (pronounced e –zeen from the root electronic or e – magazine), and may even be
using these marketing techniques in your business already. Some marketers may tell you that ezines are dead, a thing of the past. I would tell you that ezines are one of the most cost effective and strategic marketing techniques out on the market today.

So why aren’t more entrepreneurs grabbing onto to this wonderful idea and running with. Most likely, because of the fear that they need technical expertise or will need to hire a graphic designer not to mention a lawyer to understand SPAM laws. With all that, online marketing and ezine publishing may appear that it is going to cost you a lot of money so why bother?

Because you do not need technical expertise, a graphic designer or a lawyer specifically to manage SPAM not to mention the most important reason why – your competitors? Right now, many of your competitors are setting up an online marketing system or are thinking about it. Here is your opportunity to beat them to the punch, own your market and reach far more customers than you could through traditional methods. Online marketing is not something you should ignore, it is something you should embrace and has the potential to boost your business and profits very easily and without technical or graphical expertise.

The single most important item in successful ezine publishing is your ability to produce useful, informative and entertaining content for your readers on a consistent and frequent basis. From the words of Shoeless Joe Jackson in the 1989 movie “Field of Dreams”, “If you build it, they will come”, or in our case “If you write it, they will come”. People have a natural tendency to seek out information and a need to learn about new things. By offering valuable content, you are filling this need and developing a relationship with each of your readers and you will eventually develop a following.

Here are some tips to help you successfully connect with your readers.

1) Write your articles with your readers in mind. When you write, you should write from the customers’ perspective and be able to answer the question, what will my reader get from this article and how will it benefit them.

2) Try reaching your readers through personality – yours and theirs. To create emotional ties, you need to appeal to your readers on an emotional level, something they can relate to. Add a piece of yourself to your ezine and make it real. You want your readers to feel a sense of kinship to you and to feel they are just like you. In order to that, show a bit of your personality, humbleness and humor.

3) Be Real and Authentic. It is okay to share something about yourself and to share your opinions. No matter what your beliefs, politics or views are, it is okay to share a little bit with your readers so they can get a sense of who you are. Just make sure not to use caution when discussing strong topics such as religion and politics and be sensitive that not all may share your views. Let your readers know that it is okay for some readers to be different and still connect with you.

4) Show you care. Ask your readers for their opinions, ideas and views. Share the results of a survey in your next ezine issue and write an interested article based upon the results. Not only does this fuel ideas for new content, it helps you keep a pulse on what your readers are looking for.


©Kellie D’Andrea & Associates

Want to use this article in your newsletter or web site?You can, just include this complete blurb with it: Kellie D'Andrea is the creator of the BLAST system and publishes "The Marketing Edge" a FREE award winning ezine for small business owners who want to gain the competitive edge with strategic marketing and branding techniques that actually work. Find out the 23 Common Mistakes Most Entrepreneurs make with a FREE report offered at www.kelliedandrea.com.

5 Reasons to Publish Your Own Ezine

What if you had the power to increase your marketing reach by thousands for a fraction of the expense of traditional direct mail? How about the ability to position yourself as an expert in your field simply by writing an article? This is was publishing an ezine can do for you in just a matter of weeks. An Ezine is just a fancy way of saying E-Newsletter and is one of the best marketing tools available to business owners today. Now there are a dozen of reasons why an ezine can help build your business and drive profits, but here are my top five.



1. An ezine helps you position yourself as an expert in your field.An ezine is a great medium for communicating to your clients and prospects. Through articles you establish yourself as an expert in the topics you write about and by supplying informative and great content, you can create a loyal base of readers who are all potential clients. You create credibility, expertise and trust with each article by showing your readers what you know, how much you know about that topic and providing them with insight into you as an individual. By showcasing your knowledge and expertise, not only will you attract more clients, but you will also attract other media attention resulting in your articles being published in other ezines, directories, newspapers and magazines and overall, increasing your reach beyond your current client list. If you content is good, people will want to read more from you and will find out how to subscribe to your list to get it.

2. An ezine provides you a very effective way to promote your business and to stay in touch with your customers and prospects. Staying in touch with your customers is one of the most important techniques in retaining customers. You need to remind them that you are still around and that you still have a valuable product and/or service to offer. An ezine provides you with another way to reach out with very little effort. It is noninvasive and contains valuable resources with great articles and recommendations that your customers will begin to look forward to. It is great way to keep them informed of what you have been up to and what your plans are to move the business further. Do anything to stay out in front of your competition and in front of your customers at all times.

3. An ezine provides you with a method to grow your customer and reader list to market and sell your products to over and over again. The most effective way to build your business is through creating relationship and recurring revenue. One of the biggest assets a business has is their client and prospecting list. People buy from people who they like and trust. Not only will they buy from you once, if you are providing true value in your product and/or service, they will buy from you again and again. They will become your greatest cheerleaders and sales people by promoting you and your business to everyone they know, forwarding your articles and providing you with an opportunity to start the list building process over to your new audience. The greatest thing about an ezine is that you can stop marketing one to one and begin marketing to hundreds, thousands or even millions at once. Law of averages, if you increase your reach in terms of numbers, chances are you will increase your conversion to sales.

4. An ezine allows you to grow your business outside your market and allows you to spread the word about your product and/or services.The World Wide Web has had a tremendous impact on the way business is conducted today. It has provided opportunities for the little guy to play in the same ocean as the big fish. The internet has provided boundless opportunities to expand your reach and to evolve your business beyond your local radius and beyond your four walls. A reader of my ezine, brought an opportunity to me to expand my ice cream store into a mobile cart business located into the city. Another reader forwarded my ezine to a friend who happened to own an internet gift service business. This individual contacted me and together we created http://www.sayitwithicecream.com/ a place on the web where you can order ice cream cakes for your kids away at college, business associates or family members. An ezine is the catalyst for growth. Once you connect with your readers, the connection keeps on growing and your list continues to build and your reach will go far beyond your wildest dreams.

5. An ezine is inexpensive and easy to publish. Most likely you are using traditional marketing methods to spread the word about your company including direct mail campaigns. Maybe you are sending out postcards, newsletters or product announcements and go through the process of designing your piece, creating and verifying your addresses, creating labels, stuffing envelopes and bringing to the post office for delivery. After your campaign is said and done, you have spent a lot of money on design and postage and no way to verify receipt. In some markets this is a very effective marketing technique but with the onset of e-mail marketing, there is a less expensive way to accomplish the same goal and verify receipt. Email marketing allows you to consolidate your marketing for a fraction of the cost of traditional direct mail methods and gets the word out faster. In addition, with the fancy systems out there geared towards the novice but created to capture data, you will have a complete understanding of your delivery rates and even can easily measure and track who opened your email, who forwarded your email and who bought from your email.

©Kellie D’Andrea & Associates

Want to use this article in your newsletter or web site?You can, just include this complete blurb with it: Kellie D'Andrea is the creator of the BLAST system and publishes "The Marketing Edge" a FREE award winning ezine for small business owners who want to gain the competitive edge with strategic marketing and branding techniques that actually work. Find out the 23 Common Mistakes Most Entrepreneurs make with a FREE report offered at http://www.kelliedandrea.com/.